Bundling Product Strategic is A Marketing System by made a Package 2 or more Products.
Objective ?
1. Help Custumer to decide his choice
2. Help to made easier or more quick services
3. Increase sales and profit
Kontex ?
1. Product Bundling
Offered 2 or more integrated product
Example : Sound system package ( in this package are complement or integrated system )
2. Price Bundling
Offered 2 or more un-integrated product in lower price than seperated offer product
Example : Offered komputer and printer with discount price.
Why a company fail to sales by price bundling :
* Fail means sales in one package isn't have big result than sales one by one product
*Why ?
A. Because price bundling is depend on by perceived value of custumer.
B. If perseption value of offered is different between custumer, price bundling program will success
C. If perseption value of the offered is homogent price bundling program will fail.
*Strategy of price bundling will success?
A. If any large different between maximum price perspective.
B. If not, much better if company offer seperated price both of product
